Design for ambitious startups,
from first commit to first hire
Establish is the studio of Dan Christian Duncan, focused on product, brand, and the systems that surround them. It's built on the belief that design decisions shape everything, and the early ones compound the most.
- LONDON
Recent work
Notes
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About
Over two decades, I've helped early-stage companies figure out what they're building and how it should feel, typically in complex, regulated, and technical environments.
As a design leader across the full design-to-engineering stack, I work hands-on, setting the bar for quality, then building the systems, culture, and team to deliver considered design at scale.
Currently co-founding Hexa to derisk the agentic era.