Design for ambitious startups,
from first commit to first hire
Establish is the studio of Dan Christian Duncan, focused on product, brand, and the systems that surround them. It's built on the belief that design decisions shape everything, and the early ones compound the most.
- LONDON
Recent work
Notes
Photos
About
Over two decades, I've helped early-stage companies figure out what they're building and how it should feel, typically in complex, regulated, and technical environments.
The early design decisions compound, so I work close to the build — designing and shipping hands-on — and put the systems, team, and culture in place to protect that quality as things grow.
Currently co-founding Hexa to derisk the agentic era.