Design for ambitious startups,
from first commit to first hire
Establish is the studio of Dan Christian Duncan, working across product, engineering, brand, and the systems around them. It's built on the belief that design decisions shape everything, and the early ones compound the most.
- LONDON
Recent work
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About
I help companies figure out what they're building and how it should feel, often in complex, regulated, and technical environments.
Early design decisions compound, so I work close to the build, designing and shipping in code, then put the systems, team, and culture in place to protect that foundation.
Currently co-founding Hexa to derisk the agentic era.